When this business was just a mere idea, it took me many months to decide on a name. I wanted something that would be easily recognisable, something that was unique, something that stood for what we did (selling a huge variety of beads that were a little special), something that incorporated the fact that this business was a little different – a little ‘whimsical’ in everything that we did, and so The Whimsical Bead was born.
Fast forward 18 years and we’ve had numerous websites, several makeovers and have evolved considerably in all that we offer.
This little biz has outgrown it’s name but, as you can imagine, it takes a lot of work behind the scenes, as well as a lot of tech knowledge to implement a entire rebrand, and I just wasn’t sure I had the skills for some of it – nor did I have the right team behind me. I did however, know what I wanted to rebrand to.
Then Covid hit. And we all know how that turned out!
Somewhere during that time, I stumbled upon a wonderful marketing duo from Oh My Digital – Hayley & Katy – who helped me update my digital skills and more importantly gave me the confidence that I could do anything I put my mind to (which I usually don’t struggle with until technology is involved!!). They helped me find an amazing designer (thanks Kat from Little Black Kat Creative) who has completed the last branding refresh and who has now completed the new branding for ‘Whimsical Creatives’ (which I absolutely love!).
But my saving grace was when I had the confidence to ask for help from one of my newer customers, who was getting through covid lockdowns by watching/listening to Hamilton and making polymer clay earrings! She also happened to be a digital marketing and systems specialist who didn’t make me feel completely stupid when I didn’t know how to connect my Klaviyo to my WooCommerce (and other techy things like that!!). Rah Gardiner is a big part of how this rebrand is going ahead. Her ‘Sure, we can do that, no worries’ attitude really has given me the confidence to make big changes to my business.
You may not see all of them, but they help The Whimsical Bead operate and stay in business and we’ve got some fabulous things on the horizon for 2025.
In January, The Whimsical Bead will officially become Whimsical Creatives.
We will offer the same great products, the same great service, just with a brand new name and logo!
This new name encompasses all that we have become over the last decade or so and will hopefully bring in some new people who currently think all we do is sell beads.
It’s time for a new era of ‘Whimsical’.
We’ve made some wonderful changes this year and there’s even more to come next year.
I look forward to sharing this journey with you.
Love Dani xx